Liam Colebrook

Liam Colebrook to Capitalise on Product Development

SIG Performance Technology, the specialist provider of acoustic, fire and thermal solutions, has appointed Liam Colebrook in the new role of Product Development Director. The newly created position has been introduced to capitalise on product development opportunities across the SIG Performance Technology division.

As Product Development Director, Liam will be responsible for working with existing internal and external sales teams across the division to build upon the new product range that has already been introduced, which includes Chi-Gasket®, the rainscreen bracketry component for reducing thermal bridging, the Gym and Sports flooring range and Fade® Acoustic Plaster.

The appointment comes following the restructuring of SIG Performance Technology’s external support teams to better align with a market demand for expert advice and technical guidance. Two specialist teams were created in acoustics and fire & thermal. Customers now benefit from having a single point of contact in both these specialist areas whilst having access to the complete product portfolio within the SIG Performance Technology division. Liam will be working with the specialist teams to identify scope for new product developments to meet market demands, bringing a renewed focus on ambitions for business growth.

Liam has been working with SIG in National Accounts for over a year and has previous experience with Knauf Drywall in technical sales, business development and more recently in Mechanical & Electrical. Liam plans to use his wealth of experience in the sector to be successful in his new role.

“It’s an exciting time to be working with SIG Performance Technology, the restructure of the external support teams will allow us to deliver an even better service and we will be working on lots of new specialised product developments to meet growing market needs. I’m thrilled to be taking up the position of Product Development Director and working with the team to explore new and innovative product opportunities,” commented Liam.

Simon Burgess, Managing Director of SIG Performance Technology, said: “The increasing demand for performance requirements on projects means that specifiers and contractors often seek a solutions-based approach to identifying acoustic, fire and thermal treatments, something we hope to reflect in our product development. It has been a natural progression to align the business with a customer facing support in specialist areas of expertise.

SIG Performance Technology is very much looking forward to welcoming Liam as Product Development Director. His appointment highlights a commitment to continuing to develop a robust and innovative product range.”